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Friday, February 18, 2011

#FreshThreads | The Selby for Dockers Campaign



Dockers has enlisted the help of fashion and interiors photographer Todd Selby (better known as “The Selby”) to shoot the images for its new “Wear the Pants” campaign. For the project, Dockers selected seven men from around the San Francisco Bay area who are pursuing their dream jobs, including muralist Brian Barneclo, teacher and architect David Burnett, Incase industrial designer Bobby Chang, surfboard shaper Danny Hess, filmmaker Barry Jenkins and sustainable vintners Andrew and Adam Mariani. Following the men on their jobs while they wore pieces from the Dockers collection, Selby was impressed by the quality and range of cuts now offered by Dockers. Retailers who carry the brand include Barney’s, Steven Alan, Urban Outfitters, American Rag, Nordstrom and more.








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