Etymology: It's an understandably mis-construed conception that our brand name is a reference to the infamous Spanish philanderer Don Juan, or the historical Venetian lothario Giacomo Jacopo Girolamo Casanova de Seinglat; nor even a testimony to womanizers of society. The word "casa" is the Spanish translation for "home"; where as the acronym for Northern Virginia is "NOVA". Once the two terms are paired... Wah-lah! The birth of CASANOVA. The name is a connotative tribute of loyalty to our native locality. We wanted to give the D.M.V (Washington D.C., Maryland & Virginia) a movement to embrace, and a clothing line to be proud of. The additional definition is the irony of said term. Typically the assessment of a casanova's appearance is very prestigious, defined by proper ettiquette and vanity. We believe the definition varies with each person. Whether you're in a tuxedo or a windbreaker, define your CASANOVA.
Etymology: It's an understandably mis-construed conception that our brand name is a reference to the infamous Spanish philanderer Don Juan, or the historical Venetian lothario Giacomo Jacopo Girolamo Casanova de Seinglat; nor even a testimony to womanizers of society. The word "casa" is the Spanish translation for "home"; where as the acronym for Northern Virginia is "NOVA". Once the two terms are paired... Wah-lah! The birth of CASANOVA. The name is a connotative tribute of loyalty to our native locality. We wanted to give the D.M.V (Washington D.C., Maryland & Virginia) a movement to embrace, and a clothing line to be proud of. The additional definition is the irony of said term. Typically the assessment of a casanova's appearance is very prestigious, defined by proper ettiquette and vanity. We believe the definition varies with each person. Whether you're in a tuxedo or a windbreaker, define your CASANOVA.
Background: Casanova was created by Patrick "Cake" Panich & Regis "J. Wellington" Wells in 2006. The duo shared a passion for style and a common appreciation for all forms of artistic creativity. The two had prior interest to launch a fashion line individually, but once the relationship announced common interest and goals, the alternative decision to constitute a streetwear brand immediately emerged. The initial batch of concepts released, received acclaim within the local market leaving supporters and streetwear connoisuers-alike, hungry for more. Although demand was constant, financial reasons conquered the line and Casanova became a casualty of consistency. The idea and passion never ceased, so research and commitment to re-structure a a brand into a company was developed through the hiatus. We knew we had amazing concepts, we just needed that extra push to stay relevant. During a concert in Richmond in the Spring of 2010, Patrick's unique sense of style caught the eye of major entertainment manager, Derrick Poindexter. The two kept in touch via social networking, and built a friendship. Derrick showed interest in the line and shortly after, a meeting with Cake & Wells was scheduled. Later that Fall, Poindexter joined on as a partner with an investment, as well as company responsibilities; giving Casanova the much needed void to return. Once word got out, a much anticipation re-launch was noted amongst loyal followers. The team quickly got to work on a Winter collection, titled "Root of all Evil"; later released December 2010.
Mission: BE COOL. We just want to make clothing that means something; clothes that you want to wear. There are so many aspiring lines without identity, creating product without significance. Casanova clothing designs have personal messages enthusiasts can relate to. Casanova's designs are simplistic concepts with quality undertone insinuations. CS was created on the principles of restoring street fashion back to its organic raw essence. Inspired by culture and street society, streetwear started off as an incorporation of free speech and orginality influenced by pop and street culture; from political innuendos and relative expression with disregards of being politically correct. We prefer to be called a "culture line", because this is our everyday lives; it's a lifestyle and we live it. Our concepts have a repertoire of pushing the envelope, giving us a common title of fashion mavericks, with un-censored visualizations, and interpretations of reality and symbolism to educate unconscious Americans; predominantly the youth. With success, initial plans to return a hand in society through various foundations, drives, and fundraisers have already been installed. CASANOVA is more than clothing. We're a lifestyle.
[kaz-uh-noh-vuh]
Founded: (2006); Re-launched (2010)
Shop Casanova: http://casanovaculture.bigcartel.com/
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